Glossary B2B
Lead
A lead is a potential customer who has interacted with a company and shown interest in its products or services. Leads are typically generated through marketing campaigns, website visits, content downloads, event registrations, or direct inquiries. They represent the first stage in the sales funnel, where businesses nurture them into qualified prospects and eventually paying customers.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
