Glossary B2B
Lead Nurturing
Lead nurturing is the process of engaging, educating, and building relationships with leads throughout their buyer journey to encourage conversion. It involves delivering timely, relevant, and personalised content that addresses the lead’s needs, challenges, and stage in the funnel—guiding them from initial interest to purchase readiness.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
