Glossary B2B
Outbound Marketing
Outbound marketing, often referred to as interruption marketing, involves promotional activities that are initiated by the brand or seller, regardless of whether the potential lead has shown prior interest. It is a proactive approach where businesses push their message out to a broad audience in order to attract attention, generate awareness, or drive leads.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
