Glossary B2B
Segmentation
A marketing technique used to divide a broad audience or market into clearly defined, smaller groups based on shared characteristics or behaviours. These segments can be created using various criteria, such as demographics, geographic location, psychographic traits, behavioural patterns, or company attributes like industry, company size, and purchasing power.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
