Glossary B2B
Sequences
A structured series of automated communications or actions used to nurture leads or engage customers over a defined period. Typically implemented through tools such as email automation platforms or CRM systems, sequences include scheduled touchpoints—like emails, messages, or notifications—delivered at strategic intervals. These interactions are carefully designed to move prospects progressively through the sales funnel, maintain engagement, or reactivate dormant contacts.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
