Glossary B2B
Social Selling
A sales approach that involves leveraging social media networks to identify, connect with, engage, and nurture potential customers. It focuses on building authentic relationships through meaningful interactions, providing valuable content, and positioning sales professionals as trusted advisors rather than relying solely on direct sales pitches.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
