Glossary B2B
Stakeholders
Individuals or groups, either within an organisation or externally, who have interests or influence related to a company’s decisions, operations, or outcomes.
Stakeholders typically include employees, management, investors, customers, partners, suppliers, regulatory bodies, and even community members. Their decisions, actions, priorities, or expectations can significantly impact a company’s strategic direction, operational performance, reputation, and overall success.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
