Glossary B2B
Value Proposition
A clear statement that communicates the unique combination of tangible and intangible benefits a company promises to deliver to its customers. It explains why a product or service is particularly suited to a specific audience and how it solves a problem, improves a situation, or offers superior value compared to alternatives.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
