Inbound Marketing B2B
Generate more qualified leads and better conversions with Gotoclient’s inbound marketing agency. We specialise in B2B inbound marketing, and we use the latest automation tools to measure our success.
Inbound Marketing B2B agency
We are Hubspot and Adobe Campaign partners with more than 10 years of inbound marketing experience across multiple industries. Our expertise in B2B inbound marketing strategy, automation and sales alignment (smarketing) has delivered great results for our clients.
Our inbound marketing service is fully comprehensive, from strategy all the way through to implementation. First, we define your buyer persona and target audience. Then we develop the buyer journey through each phase (awareness, consideration and decision). Then it’s time to execute the content strategy and inbound marketing offer for each phase, i.e.blog articles, landing pages, thank you pages, guides, calculators, ebooks. Once the content is out there, we use the latest marketing automation tools to measure performance. By keeping track of key metrics such as clicks, leads and conversions, we can measure the effectiveness of the inbound marketing strategy, and optimise as necessary.
Inbound Marketing benefits:
According to a Hubspot‘s research, 72% companies have increased their leads thanks to inbound marketing.
75% of companies believe that inbound marketing is effective, according to Hubspot.
A Hubspot study found that53% of companies have achieved a higher ROI thanks to inbound marketing, while only 16% say outbound marketing availed a higher ROI.
Salesforce found that 85% of users do online research before making a purchase. This is another reason why you need a strong inbound marketing strategy.
As an inbound marketing agency, Gotoclient offers the all-round solution you need to generate more leads and increase your sales.
Our rates and services
See the pricingB2B inbound marketing is a strategy focused on attracting business customers through valuable content, SEO, and engagement tactics. Instead of pushing messages outward, it aims to draw in prospects by addressing their pain points and offering helpful resources throughout the buyer journey.
The main elements include buyer persona definition, content creation (blogs, guides, videos), SEO optimisation, lead capture tools (forms, CTAs), email workflows, and performance tracking. These elements work together to attract, engage, and convert high-quality leads.
Inbound marketing focuses on being found by potential customers through relevant, educational content, whereas outbound marketing involves proactively reaching out through ads, cold emails, or calls. Inbound is more cost-efficient long-term and aligns with how modern B2B buyers research solutions.
Content that educates and solves real business problems works best. This includes blog posts, how-to guides, whitepapers, comparison pages, video explainers, and webinars. Case studies and thought leadership pieces are especially effective for mid-to-late stage leads.
Success is measured using KPIs such as organic traffic growth, lead quality, conversion rate, cost per lead (CPL), content engagement, and pipeline contribution. Using marketing automation and CRM tools helps attribute leads to specific touchpoints.
