Siempre Juntos Campaign

The Problem

After the Covid-19 and the confinement measures taken by the government many retail business in Spain have been affected negatively. This campaign aim to send a message of confidence and optimism from the team of Fujifilm Spain to distributors and retailers.

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The Solution

For this campaign we have created a 1 to 1 communication, not only with one image but many as representatives of the brand. In this way we have reinforced the idea of community among distributors and retailers. The overall idea is to use for each communication a different image every time in order to communicate the concept of being a big family who is gathering all together again after this confinement period.

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