Cookies’ tracking will be blocked in the future. That’s why companies must refocus their strategies without cookies.

Create conversations on your social media

Your social media is a crucial way to engage with your target audience. Share key data, offer several resources that they can download, ask questions, and let them express their thoughts about your business.

Build loyalty programs

On the other hand, loyalty programs can be a strategy very useful without needing cookies. Customers are invited to enter this program to obtain incentives, such as discounts, credits, and others. In return, they have to provide some value to the company. For example, if your business is B2B, your customers can sell your products to their customers to consequently receive rewards. It’s a win-win program for both parties.

Boost your analytics capability

It’s essential to have a cross-platform analytics tool to be able to analyse your audience. For example, Google 360 can help you to determine the first-party data that you have collected. As a result, you can combine this information with your paid ads tools and reach a qualified audience through your campaigns.

In addition, we recommend merging both data into CRM. This will help you to understand better your target audience. For example, you can combine data of your ads, google analytics, and your CRM.

Testing and testing

Testing campaigns has been always crucial, but now more than ever. Do experiments with your creatives and your audience to determine which strategy works better. This will help to know more about your target audience, and it will become easier to engage with them.

Once launching, check your campaigns daily and, if it’s necessary, optimise them. This is a crucial strategy without cookies you can consider.

Consider more than one platform

Finally, we suggest not focusing only on one platform. Launch PPC campaigns on 2 or 3 platforms to see which obtains better results. This can also help to know how your audience behaves.