The Problem

Epson Italy needed a much deeper penetration in the medium companies market in Italy, as well as make medium companies understand the need of printing and at the same time respecting our planet.

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The goals

The key goal was to get buy in from the Epson key printing resellers across the country, and make them propose Epson’s B2B inkjet solutions

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The Plan

We created an incentive program so that Epson’s resellers could propose Inkjet’s solutions for their medium enterprise companies, and medium companies could easily understand how many trees they were saving.

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