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The Problem

In the Covid-19 period, the confidence of a technology consumer to acquire a television was decreasing. These consumers needed a compelling reason to take that already planned step that they may have put on hold.

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The Solution

The campaign revolved around the idea that this expected purchase would be made in the new environment that we were all experiencing. A message of trust, support, and a sense of familiarity helped many consumers feel that it was still a good time to take that step.

We created a sales promotion aimed to the consumer, whereby the consumer could buy a television and receive, on a redemption mechanic, an incentive.

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