Media Markt Belgium + Samsung- Smartworking

Lead Generation for SMB

The problem

The challenge for Media Markt Belgium was creating sufficient awareness about the exclusive post-COVID offer targeted specifically at small and medium-sized enterprises (SMB).

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The goals

To highlight the exclusive nature of the offer, emphasize the benefits of smart working, and showcase how it can significantly improve home- office efficiency.

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The Plan

Continuously test different ad variations, headlines, and visuals to identify the most effective combination for driving higher CTRs and engagement.

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The Results

The campaign has generated a significant number of impressions, increasing brand visibility among the target audience. Besides, it successfully generated 44 leads in a month, which can be considered a positive outcome.

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