Norton LifeLock – Demand generation
LinkedIn Ads
The problem
The campaign must accurately reflect the urgency and relevance of addressing cybersecurity concerns in the COVID-19 era. This involves understanding the specific pain points and vulnerabilities faced by businesses and individuals in this context, such as remote work vulnerabilities, increased phishing attempts, and data breaches.
Similar issue? Talk to us!The goals
In this case, the primary focus was to generate a lead generation engine with the goal of providing leads interested in a partnership agreement with Norton LifeLock.
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The Plan
At Gotoclient, we have developed highly effective LinkedIn campaigns designed to meet these demands head-on.
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The Results
Income sharing by Norton at each renewal, is automatically triggered after the first year. This creates a mutually beneficial relationship, as partners not only secure a trusted partnership with Norton but also have the opportunity to generate additional revenue over time.