Norton LifeLock – Demand generation

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The problem

The campaign must accurately reflect the urgency and relevance of addressing cybersecurity concerns in the COVID-19 era. This involves understanding the specific pain points and vulnerabilities faced by businesses and individuals in this context, such as remote work vulnerabilities, increased phishing attempts, and data breaches.

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The goals

In this case, the primary focus was to generate a lead generation engine with the goal of providing leads interested in a partnership agreement with Norton LifeLock.​

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The Plan

At Gotoclient, we have developed highly effective LinkedIn campaigns designed to meet these demands head-on.

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The Results

Income sharing by Norton at each renewal, is automatically triggered after the first year. This creates a mutually beneficial relationship, as partners not only secure a trusted partnership with Norton but also have the opportunity to generate additional revenue over time.

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