How to create a LinkedIn company page

LinkedIn is one of the most important professional networks where users invest time. According to Business InsiderLinkedIn is the most trusted platform in 2017, 2018 and 2019. That’s why nowadays companies should have a LinkedIn company page to engage with their target audience, increase awareness and generate B2B qualified leads.

If you want to know how to create a LinkedIn company page, we show you how to do it step-by-step in this post.

Create a LinkedIn company page step-by-step

Step 1

First of all, you have to click the Work icon located in the top right of your LinkedIn homepage.

Step 2

Then, click on “Create a Company Page”. If your company is a school, you also have to click this button.

Step 3

When clicking “Create a Company Page”, LinkedIn allows to choose one of the following company types:

-Small business

-Medium to large business

-Showcase page

-Educational institution (high school or university/college)

Step 4

In this step, you have to write all your business details:

Page identity

-Company name

-LinkedIn public URL

-Website URL

Company details


-Company size

-Company type

Profile details



Step 5

After filling in the information, you have to click the verification box to verify you have the right to act on behalf of the company.

Step 6

Select Create page, and finally click on Start building your page.

You can create now your LinkedIn company page and get the most out of its features. One of the most important tools is LinkedIn Ads. In this guide, you can check how to create an optimal LinkedIn Ads campaign. Or, if you prefer, you can download the PDF document. As additional resources that may be of interest to you, we attach the following:

LinkedIn Ads ROI calculator.

Free LinkedIn Ads checklist template.

Free LinkedIn Ads funnel template.

Download the LinkedIn Ads definitive guide in PDF