Which are the best B2B lead generation vertical platforms?

To obtain new potential clients, it’s essential to generate B2B leads. You can develop this strategy through many platforms like Google, LinkedIn, HubSpot, Leadpages, among others. However, are there vertical platforms to generate B2B leads? Yes, you can find vertical platforms to obtain leads for specific industries. That’s why in this post, we’re going to show you the best B2B lead generation vertical platforms.


B2B lead generation vertical platforms

On below, we are going to show you some vertical platforms we consider helpful. Some of them only work for a specific industry and others for more than one. 

Sortlist

This platform helps to obtain leads related to the marketing industry. If you work in a marketing or advertising agency and need to acquire more clients, you can register to Sortlist, and they will help you get qualified leads. You will have to fill in a form with all the information about your company (services, clients, projects, team, awards, etc), and Sortlist will share with you the companies that are more likely to hire your services. Find on below some tips you should consider:

-Analyse which services you want to add: The better you specify your services, the better ranking you will get. In addition, we also recommend analysing which services your competitors don’t introduce and you offer. 

-Share your success stories: The best way to show that your company is the best option is by publishing your success stories. On the other hand, if you won any prize, it’s highly recommended to add it.

-Get clients’ reviews: Finally, you can ask your current or old customers to write a review on the platform. It’s an excellent way to get your audience to trust you.

Wontech

Wontech is a platform focused on the IT industry. Companies can register to the platform if they need hire services or want to offer them. 

-Indicate the most relevant and differentiating information: It’s crucial to analyse which information you should share. You can visit other profiles to see which details other companies specify. On the other hand, companies that need IT services can find all companies very similar. So, ask yourself: how can I differentiate from the rest?

Explain your services more easily: Many companies won’t be IT experts. So, try to explain the services in a way that everyone can understand.  

Callbox

In this case, Callbox helps to obtain leads from more than one industry. You have to provide the platform information about your company, and they will start looking for opportunities. Callbox will share with you the new leads, and if you are interested, they will schedule a meeting.

Callbox can provide leads from the following industries: telecommunicationITsoftware productsmedical & healthcaremarketing & advertisingbusiness products & serviceshuman resourcesmanagement consultingfinancial services and manufacturing & distribution. On below, we attach some tips:

Provide as much information as possible of your target audience: As this company works with many industries, you must specifically define your target audience. As a result, it will be more likely to obtain qualified B2B leads.

-Analyse the results: Examine if the leads you get with the platform are qualified to conclude whether any action needs to be taken.

Demand Monster

Demand Monster works like Callbox. This platform can offer B2B leads of the following industries: telecommunicationadvertisingconsultingeducation & trainingfinancial serviceshealthcarehospitalityITlogisticsretailmerchant servicessoftwaremanufacturing & distributionreal estate and agriculture.

-Share a detailed brief about the company: Here happens the same ass with Callbox, you must provide the necessary information to generate qualified B2B leads.

Consider this platform when having a low budget: As they charge per appointment, it is cheaper to get B2B leads and potential customers. 

This tip is mainly focused on decision campaigns. It is important to exclude customers from the campaign. As they are already clients, if they become a new lead, they won’t be qualified. You can upload a list with your customer through the «Matched audiences» option and then exclude it.

Having mentioned these platforms, we can conclude we have a large list of ways to generate B2B leads. You can test different ways to see which works better. In addition, we recommend you download our B2B lead generation definitive guide with relevant information about how to develop optimal campaigns!