How to effectively manage your LinkedIn company page?
LinkedIn currently has more than 750 million users. Therefore, businesses cannot afford not to be on this social network. That’s why in this post we’re going to explain how to effectively manage your LinkedIn company page.
Before explaining how to manage your LinkedIn company page, if you have not registered your company on LinkedIn, this is the first thing you need to do. In this post, we explain how.
Why is it important to have an optimal LinkedIn company page management?
Having a LinkedIn company page is not just about creating it, managing and optimising it is essential. Here are some essential reasons why:
- – Increase awareness: Having an optimised Company page on LinkedIn provides the target audience the opportunity to know more about your products and services. If a company needs a specific service that you offer, it can find you easily. However, we also recommend you posting updated of your products and services.
- – Find new potential leads: If you continuously publish relevant information, offers or downloadable content that is of interest to your target audience, they will be more likely to convert into new leads.
- – Help SEO. You can benchmark and analyse what kind of content they are doing to be successful. You can also identify what they are not doing that you could do in order to stand out.
How to manage your LinkedIn company page? – Best practices
1. Include all company page details
According to LinkedIn, a completed LinkedIn company page get 30% more views.
So, it’s essential to invest time providing all about your company. Consequently, the target audience will find you easily.
2. Make sure your images are updated
The first thing that users see when visiting your company page is usually your logo and cover photo. That’s why both are very important.
Keep your images aligned to your current company branding. On the other hand, make sure that your LinkedIn company page look & feel is closer to your website. This will help you to customers identify your company faster.
3. Develop a content plan
It’s essential to post on a continuous basis new content or updates in order to engage and inform to your audience.
We recommend you sharing trends, blog posts, offers, and your services and products.
On the other hand, LinkedIn also offers the Content Suggestions tool to help you to discover which topics your target audience interests ore. To do this, you have to click Content located at the top menu of your LinkedIn Company Page, then access Trend Articles and include the filters. Finally, you’ll automatically find the content you should provide according to your audience parameters.
4. Think about the visuals
Users don’t commonly spend a lot of time reading all LinkedIn posts. That’s why images must engage them through an illustrated statistic, graphics, among others.
In addition, keep in mind that people increasingly prefer seeing video content. So, consider posting one video per week.
5. Customise your LinkedIn company page CTA
LinkedIn allows you to customise your LinkedIn’s CTA next to the Follow button. To do this, you have to go to your company page, click on the Edit page button and then click on Buttons.
There, you can choose one of the options that LinkedIn provides.
6. Make your employees engage with the Company Page
It is essential that employees support the company’s website. For example, they should follow the LinkedIn page and every time a new post is published, click on like and share it.