The mixed marketing model: paid, shared, earned and owned media
In this episode of the Gotoclient Podcast, we have the pleasure of talking with Stephanie Chavez. She is the President of Zen Media and a member CMO Club and Forbes Council, among other organisations. She is a B2B Marketing specialist based in Wylie, Texas.
During our half-hour conversation, Stephanie explored how amplification becomes a key element of PR and B2B Marketing using the mixed marketing model: paid, shared, earned and owned media. A model that creates demand, nurtures leads and drives real revenue.
Stephanie explains how the Zen Media process includes getting to know the client so well they can easily integrate themselves into the client’s team. And how to plan a complete strategy that includes locking in press opportunities, writing stellar and accurate articles, and amplifying each win to increase reach.