Gotoclient's blog is dedicated to inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

Unleashing the Power of Top Sales Leaders: What Sets Them Apart 

Unleashing the Power of Top Sales Leaders: What Sets Them Apart 

Unleashing the Power of Top Sales Leaders: What Sets Them Apart  Selecting the right individual to lead the sales function is crucial, as the impact of top sales leaders is truly transformative. But what exactly do these exceptional sales leaders do better? According to a LSA research, these are the key differentiators that set them […]

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Mastering the Art of Reaching Out: Tips and Strategies. 

Mastering the Art of Reaching Out: Tips and Strategies. 

Mastering the Art of Reaching Out: Tips and Strategies.  InMail is a messaging feature on LinkedIn Sales Navigator that enables users to reach out to prospects who are not connected with them. InMails can represent either an opportunity or nothing, depending on whether the prospect responds to them. To increase the likelihood of InMail acceptance, […]

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Top Trends and Challenges Affecting CSOs 

Top Trends and Challenges Affecting CSOs 

Top Trends and Challenges Affecting CSOs  In today’s rapidly evolving business environment, sales organizations face numerous challenges and must be prepared to adapt quickly. According to Gartner Leadership Challenges, these are the top trends and obstacles affecting CSOs, along with strategies to help them succeed:  Driving Revenue Growth in a Digital Sales Environment: As more […]

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How to Attract More Quality Leads with LinkedIn 

How to Attract More Quality Leads with LinkedIn 

How to Attract More Quality Leads with LinkedIn  LinkedIn is a powerful tool for businesses to generate leads and attract potential customers. However, it can be challenging to know how to use the platform effectively.  According to LinkedIn, 66% of marketers acknowledge the advantages of social media for lead generation. Overcoming the generation curve is […]

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How to measure the effectiveness of your media campaigns

How to measure the effectiveness of your media campaigns

How to measure the effectiveness of your media campaigns  Measuring the effectiveness of your media campaigns and ensuring that they align with your overall business goals is a key recommendation. But first things first, it’s essential to always start with your business objectives.   By defining your business goals, you can then determine how marketing objectives […]

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The Importance of Distinguishing between Short-Term and Long-Term Marketing

The Importance of Distinguishing between Short-Term and Long-Term Marketing

The Importance of Distinguishing between Short-Term and Long-Term Marketing  As businesses strive for growth, they must recognise that marketing strategies should be tailored to the different types of customers they encounter in-market and out-of-market customers. In-market customers are ready to make a purchase now, while out-of-market customers will make a purchase in the future. Thus, […]

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Strategies to Maximise Your Media Investments

Strategies to Maximise Your Media Investments

Strategies to Maximise Your Media Investments Marketing is a crucial aspect of any business strategy, and it is widely known that brands spend millions of dollars on marketing campaigns each year. However, marketers face several challenges that hinder their ability to maximise the investment of their campaigns, such as effectively allocating marketing budgets, keeping up […]

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Unlocking the Value of AI: Strategies for Business Success

Unlocking the Value of AI: Strategies for Business Success

Unlocking the Value of AI: Strategies for Business Success Taking the most out of AI comes with corporate flexibility and adaptation capacity.   Now that the appearance of ChatGPT has put Artificial Intelligence (AI) in every SMB decision-makers brain and mouth, many are trying to understand its potential and how it can have a positive business […]

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