Gotoclient's blog is dedicated to inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

Introducing the 2023 Inbound Marketing for B2B Guide: The Ultimate Resource for B2B Marketing Success

Introducing the 2023 Inbound Marketing for B2B Guide: The Ultimate Resource for B2B Marketing Success

Introducing the 2023 Inbound Marketing for B2B Guide: The Ultimate Resource for B2B Marketing Success We are thrilled to announce the launch of our latest guide, the 2023 Inbound Marketing for B2B Guide! This comprehensive guide is the result of extensive research and over 10 years of experience in B2B inbound marketing. Whether you’re just […]

Read more
Introducing Our Brand New 2023 B2B Lead Generation Guide

Introducing Our Brand New 2023 B2B Lead Generation Guide

Introducing Our Brand New 2023 B2B Lead Generation Guide Are you looking for ways to generate more B2B leads for your business? If so, you’re in luck! We’re thrilled to announce the launch of our brand new 2023 B2B Lead Generation Guide. This comprehensive guide is packed with 80 pages of the latest strategies, tips […]

Read more
Our most complete LinkedIn Ads guide is here (launched 2023!) – includes latest updates

Our most complete LinkedIn Ads guide is here (launched 2023!) – includes latest updates

updated for 2023. Since our 2021 edition, we’ve run another 30+ campaigns for clients across a variety of different industries. This is the freshest b2b marketing insight you can get!

Read more
What’s Performance Max? The new google tool

What’s Performance Max? The new google tool

Discover how to spend less time managing advertising campaigns while maintaining the same number of conversions or even more.

Read more
Remarketing: what is and how does it work?

Remarketing: what is and how does it work?

Remarketing is one of the most common practices in digital marketing: but do we know how to use it to our advantage? Discover how.

Read more
The mixed marketing model: paid, shared, earned and owned media

The mixed marketing model: paid, shared, earned and owned media

In this episode, we explore a marketing model: paid, shared, earned and owned media, that creates demand, nurtures leads, and drives revenue.

Read more
5 tips to get the most from LinkedIn Ads segmentation

5 tips to get the most from LinkedIn Ads segmentation

Targeting is fundamental in every digital platform. Getting your targeting right leads to higher engagement and conversion rates.

Read more
LinkedIn B2B success? 10 key metrics to keep in mind

LinkedIn B2B success? 10 key metrics to keep in mind

We have previously seen the importance of LinkedIn for every B2B marketer, but how to measure its success? Discover now 10 key metrics.

Read more