In this past year, B2B marketers had to adapt their strategies. That’s why it’s critical to keep updated about what is coming in 2022.

Target qualified users

LinkedIn has the largest segmentation platform and allows companies to target very precisely. You can check essential targeting tips in our definitive guide.

Also, recently LinkedIn launched the LinkedIn Audience network, which permits companies to reach up to 25% more of the target audience by running the ads on LinkedIn and their partner apps and websites.

Have a continuous conversation with your prospects

Make sure you post daily updates on your LinkedIn company page. It’s essential to keep your prospects engaged with relevant information.

You can also send emails with resources that help to cover their needs.

Expand your CRM

We recommend connecting with relevant users on LinkedIn and inviting them to join your CRM to receive crucial information.

On the other hand, LinkedIn has a feature that allows businesses to send a message to 50 people. Remember to mention what they will receive by being part of your CRM.

Collect data and optimise your strategies

LinkedIn has an analytical tool available that permits are analysing and optimising your strategies.

You can investigate the metrics related to your updates, visitors, followers and competitors. They will allow you to conclude which strategies work better.

Build your LinkedIn Group

Creating a LinkedIn Group is an optimal way to engage with potential prospects.

To obtain new members, you can go to all the groups you have joined and look for the members they have. In addition, LinkedIn allows you to filter by job title or other attributes that can help you find relevant users easier.

Once you find them, you can invite the users to join your group.

Launch a LinkedIn Live

Launch a LinkedIn Live to increase interaction with your target audience. According to LinkedIn, LinkedIn Live videos gets 7x more reactions and 24x more comments than native videos created by the same companies.

Use LinkedIn Live to launch new products, showcase the people behind your company, or share your thought leadership.

Keep your company page updated

You must ensure your LinkedIn company page is updated. Consequently, users will see your brand as an established one.

One of the most relevant things about a company page is the cover image, as it’s the first thing that people see when they visit a LinkedIn company page. That’s why your cover image must be impressive and convey your mission, vision and culture.

Boost Sponsored Content Ads

Launching sponsored content ads allows you to impact only the audience you’re interested in.

However, nowadays, users don’t want to see typical ads. They want valuable content for free.