Companies are beginning to build a story about climate change. Below, we show the most optimal ones according to Google.

Ways that brands are talking about sustainability

The behaviour-changer

Brands tell stories to change their audiences’ behaviour towards sustainability. For example, Ikea allows users to build their furniture. Also, when they no longer want it, they can return it to Ikea to resell it.

The alternative

Companies show their product as the perfect alternative to contribute against climate change and improve sustainability.

The specialist

Sustainability can be helped in a multitude of ways. That is why brands need to specialise in one area to stand out and be remembered.

Iceland Food created an ad where they showed removing all palm oil.

The compromiser

Fighting against climate change requires a change in consumers behaviour. That’s why some brands guide them with small steps to get used to it. Moreover, they see that it is the solution and the right thing to do.

The dreamer

Marketing campaigns must inspire the target audience to encourage action against climate change. It will be more likely that users want to start taking action in sustainability by inspiring them.

Conclusions

Companies can have an essential role in society, but they must know how to communicate it in order to cause an effect. Also, technology it’s a key factor to take into account. That’s why you should consider one or more of the strategies mentioned to encourage users to help the sustainability.