The Campari Academy

Inbound marketing program for bartenders

The problem

Being recently launched, the Campari Academy had yet to get traction within the bartenders universe in Spain.

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The goals

In a very short period of time it was critical to make the academy become a reference in the Spanish market

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The Plan

We created an inbound marketing strategic plan covering all inbound marketing key disciplines, including a strong mix of online and offline offers, fully aligned with Gruppo Campari’s goals.

Read our inbound marketing guide

The Results

45% web traffic increase in 3 months

75% memberships increase in 6 months

20% Facebook community increase in 3 months

15% Instagram community increase in 3 months

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