Hisense
Hisense 50th anniversary
The Problem
Hisense needed both to communicate their 50th anniversary, for branding purposes, and to revamp sales again in order to grab incremental market share .
Learn more about technology marketingThe goals
The 2 key goals were, raise brand awareness in consumers’ mind, and increase retailers’ sales
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The Plan
We created a sales promotion aimed to the consumer, whereby the consumer could buy a fridge or a TV and receive, on a redemption mechanic, an incentive
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The Results
More than 20 participating retailers
Significant sales increase