Hisense 50th anniversary

The Problem

Hisense needed both to communicate their 50th anniversary, for branding purposes, and to revamp sales again in order to grab incremental market share .

Learn more about technology marketing

The goals

The 2 key goals were, raise brand awareness in consumers’ mind, and increase retailers’ sales

Go to the promotion page

The Plan

We created a sales promotion aimed to the consumer, whereby the consumer could buy a fridge or a TV and receive, on a redemption mechanic, an incentive

Let’s talk about promos!

The Results

More than 20 participating retailers

Significant sales increase


If you liked this project

tell us about yours

Let’s talk

Visit our portfolio to see all projects

Go to Portfolio