Hisense

Hisense 50th anniversary

The Problem

HiSense needed both to communicate their 50th anniversary, for branding purposes, and to revamp sales again in order to grab incremental market share .

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The goals

The 2 key goals were, raise brand awareness in consumers’ mind, and increase retailers’ sales

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The Plan

We created a sales promotion aimed to the consumer, whereby the consumer could buy a fridge or a TV and receive, on a redemption mechanic, an incentive

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The Results

More than 20 participating retailers

Significant sales increase

 


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