Glossary B2B
Freemium Model
The freemium model is a business and pricing strategy in which a company offers a basic version of its product or service for free, while charging users for access to premium features, advanced tools, or enhanced functionality. It is widely used in software, SaaS platforms, mobile apps, and digital services, particularly for user acquisition and growth.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
