El blog de Gotoclient está dedicado a las técnicas, metodología y procesos de inbound marketing, generación de leads, promociones para consumidores, programas B2B y planes de fidelización.

How to calculate the LinkedIn Ads ROI for lead generation

How to calculate the LinkedIn Ads ROI for lead generation

How to calculate the LinkedIn Ads ROI for lead generation To calculate the LinkedIn Ads ROI, you have to consider a number of steps (16 steps in fact). These are from the customer value and investment definition, to the number of customers estimation and the revenue measurement. Before launching a LinkedIn Ad campaign for lead […]

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Key offers for each funnel stage in B2B lead generation campaigns

Key offers for each funnel stage in B2B lead generation campaigns

Key offers for each funnel stage in B2B lead generation campaigns Are you obtaining qualified leads on a regular basis? If not, don’t worry! In this post, we mention key offers for each funnel stage in B2B lead generation campaigns. Download the B2B lead generation definitive guide TOFU (Top of the Funnel) offers examples for […]

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Why are the remarketing and retargeting strategies important?

Why are the remarketing and retargeting strategies important?

Why are the remarketing and retargeting strategies important? Remarketing and retargeting strategies are aimed to arrive those users that have interacted with your company. So, the answer to why are the remarketing and retargeting strategies important, is both strategies impact users who have shown interest in your business. These members are more likely to convert […]

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Calculate LinkedIn Ads costs and investment

Calculate LinkedIn Ads costs and investment

LinkedIn Ads costs and investment: How to calculate them Are you thinking about LinkedIn Ads costs and investment? There is a science behind calculating how much a LinkedIn Ads campaign costs and how an advertiser should calculate the investment. There are many essential factors to take into consideration before launching a LinkedIn Ads campaign. Such […]

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Tips to get a high conversion rate on LinkedIn Ads

Tips to get a high conversion rate on LinkedIn Ads

Tips to get a high conversion rate on LinkedIn Ads As mentioned in other posts, LinkedIn Ads is an effective way to generate qualified B2B leads. However, it’s essential to think about in these questions: how am I going to get those leads? What do I need to offer to get their attention? In this […]

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Como construir una estrategia óptima de segmentación en LinkedIn Ads

Como construir una estrategia óptima de segmentación en LinkedIn Ads

Como construir una estrategia óptima de segmentación en LinkedIn Ads LinkedIn Ads es reconocido por su herramienta de segmentación, ya que es una de las más completas en comparación a otras plataformas como Google Ads o Facebook Ads. Para construir una estrategia óptima de segmentación en LinkedIn Ads, primero se deben conocer todas las opciones […]

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How to calculate the total active audience on LinkedIn Ads campaigns?

How to calculate the total active audience on LinkedIn Ads campaigns?

How to calculate the total active audience on LinkedIn Ads campaigns? When creating new LinkedIn campaigns, the campaign manager shows the total audience size you will arrive. However, you have to consider that you are not probably going to impact all users from the specified audience. So, the question is; how can I calculate the […]

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What cashback means and how cashback works

What cashback means and how cashback works

What cashback means and how cashback works One of the most recognized promotional mechanisms today, cashback promotions benefit consumers and businesses alike. Here is more on what cashback means and how cashback works. What is cashback With cashback, you don’t have to discount your products, which prevents undervaluation of your proposition. At the same time, […]

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