El blog de Gotoclient está dedicado a las técnicas, metodología y procesos de inbound marketing, generación de leads, promociones para consumidores, programas B2B y planes de fidelización.

Why digital promotions are mandatory in consumer marketing strategies

Why digital promotions are mandatory in consumer marketing strategies

Why digital promotions are mandatory in consumer marketing strategies Regardless of their size, all businesses need to realize and accept the importance of digital promotions in consumer marketing strategies. Here is why closely scrutinising your digital promotions are mandatory in consumer marketing strategies. Different types of digital promotions in consumer marketing strategies The most used […]

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Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing

Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing

Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing In a slow economy, getting customers to spend on your products and/or services can be tough to say the least. However, you can entice customers into spending on your business by using sales promotions such as try before you buy. Here is all […]

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4 online promotions trends every marketing manager and sales manager should know

4 online promotions trends every marketing manager and sales manager should know

4 online promotions trends every marketing manager and sales manager should know If you want your company to stay relevant, then pay attention to the current trends in sales promotions which includes online promotion trends. Here are 4 online promotions trends that every marketing manager and sales manager should know. You should stay current with […]

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How to avoid mistakes when creating online advertising promotions for consumer marketing

How to avoid mistakes when creating online advertising promotions for consumer marketing

How to avoid mistakes when creating online advertising promotions for consumer marketing The world in consumer marketing is becoming increasingly digital, as you may now. As this happens, more and more businesses are turning to online advertising tactics to increase their reach of consumers and direct results. But, there is a very fine line between […]

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Solidary Christmas campaign #ShareToHelp

Solidary Christmas campaign #ShareToHelp

Solidary Christmas campaign #ShareToHelp Christmas should be a happy days for everyone, right? But we all know that this is not always the case. Not for everyone. Unfortunately, poverty and exclusion do not rest at Christmas. From Gotoclient we want to do our bit to change this situation. For this reason this Christmas we decided […]

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The new way to sell: Why inbound sales, what does inbound sales mean and inbound sales Q&A

The new way to sell: Why inbound sales, what does inbound sales mean and inbound sales Q&A

The new way to sell: Why inbound sales, what does inbound sales mean and inbound sales Q&A This article has been originally posted on Linkedin and written jointly by  Jordi Marca (CEO of Gotoclient, a marketing agency that serves multinational brands in the Southern European markets). You probably have heard about inbound marketing, or the holistic methodology to […]

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GDPR business implications: How to adapt to EU new privacy regulation

GDPR business implications: How to adapt to EU new privacy regulation

GDPR business implications: How to adapt to EU new privacy regulation This article has been originally posted on Linkedin and written jointly by José Manuel Valdés (CEO of BB2B, an advisory firm that specialises in privacy regulations and their implementations), and Jordi Marca(CEO of Gotoclient, a marketing agency that serves multinational brands in the Southern European markets). The goal of […]

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How well you do with channel brand consistency

How well you do with channel brand consistency

How well you do with channel brand consistency Tech brands have always suffered from the fact that distributors marketing their products have also been in charge of creating and publishing pieces on their brands. When done by third parties that are sales oriented, things tend to be bad, in the sense that the execution is poor and […]

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The 14 steps that we manage in GTM plans for multinational companies

The 14 steps that we manage in GTM plans for multinational companies

The 14 steps that we manage in GTM plans for multinational companies Gotoclient can help you creating, developing, executing and fine-tuning your Go-To-Market plan. Now, I would like to give you some light on the few steps we take and some suggestions so that your Go-To-Market plan makes sense and is well-created and well-executed. This is […]

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Why tech brand marketing consistency is key and why you should care

Why tech brand marketing consistency is key and why you should care

Why tech brand marketing consistency is key and why you should care When you search on Google for any tech brand logo image, you usually find results like this one. Furthermore when the brand logo is manipulated by someone that does not fall into the brand company owner direct relationship, then you might even find this. Tech brand […]

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