The Art of Authentic B2B Marketing: Building Trust and Likeability  Authenticity is a buzzword in marketing, but it’s not always easy to achieve. In the B2B world, where trust and likeability are crucial, marketers must strike a delicate balance between boldness and subtlety. As artificial intelligence tools become more prevalent, human authenticity will be an […]

The New Spanish Startup Law and Its Implications for B2B Marketing. In the fall of 2022, the Spanish central government introduced a parliamentary legislative initiative to bolster the startup ecosystem in Spain. The initiative’s primary goals are to promote tech-based and innovative companies and foster entrepreneurship in the country. Following extensive parliamentary and political debates, […]

Unleashing the Power of Top Sales Leaders: What Sets Them Apart  Selecting the right individual to lead the sales function is crucial, as the impact of top sales leaders is truly transformative. But what exactly do these exceptional sales leaders do better? According to a LSA research, these are the key differentiators that set them […]

[Data] Most Relevant Statistics that Everyone Involved with B2B Should Know About. The following statistics are significantly relevant and may affect you and your business. Read about them! All the statistics below are from reliable sources (Harvard Business Review, Deloitte, Forbes, Gartner, McKinsey, …) and are divided into five groups (AI, behaviours, buyer journey, strategies, […]

Mastering the Art of Reaching Out: Tips and Strategies.  InMail is a messaging feature on LinkedIn Sales Navigator that enables users to reach out to prospects who are not connected with them. InMails can represent either an opportunity or nothing, depending on whether the prospect responds to them. To increase the likelihood of InMail acceptance, […]

Top Trends and Challenges Affecting CSOs  In today’s rapidly evolving business environment, sales organizations face numerous challenges and must be prepared to adapt quickly. According to Gartner Leadership Challenges, these are the top trends and obstacles affecting CSOs, along with strategies to help them succeed:  Driving Revenue Growth in a Digital Sales Environment: As more […]

How to Attract More Quality Leads with LinkedIn  LinkedIn is a powerful tool for businesses to generate leads and attract potential customers. However, it can be challenging to know how to use the platform effectively.  According to LinkedIn, 66% of marketers acknowledge the advantages of social media for lead generation. Overcoming the generation curve is […]

How to Attract More Quality Leads with LinkedIn  LinkedIn is a powerful tool for businesses to generate leads and attract potential customers. However, it can be challenging to know how to use the platform effectively.  According to LinkedIn, 66% of marketers acknowledge the advantages of social media for lead generation. Overcoming the generation curve is […]