B2B lead generation strategies are continuously adapting to the current market. We have a great conversation with David Hall. He’s the Co-Founder of GeniusVets, Founder of theSEOeffect and named as “Top 100 Marketing & Advertising Influencer” for 2021 by MARsumfrom. He shares useful B2B lead generation trends that can help you boosting your strategies for the next 5 years.

Paid media is a crucial strategy for B2B businesses. Gabriel Colombo, CEO of Traktor Digital Traction explains the definitive B2B paid media trends for the next 5 years. Keep updated about new trends and launch outstanding B2B campaigns.

The lead generation follow-up plan with Adrian Falk

When generating B2B leads, we sometimes tend to not thinking about what we will do once we obtain them. That’s why in this video pill, we talk about the lead generation follow-up plan. Adrian Falk, Director and Founder of Believe Advertising & PR, an integrated agency that works with leading national and international brands, gives helpful insights to carry out an effective lead gen follow-up plan. 

Marketing and sales alignment with Dacia Coffey

We have a great conversation with Dacia Coffey, the CEO of The Marketing Blender, about marketing and sales alignment. Both teams usually work separately with different KPIs. Consequently, we’ll have a great conversation around crucial recommendations and the critical mistakes that CMOs must avoid.  

Emotions are commonly forgotten. B2B also decides emotionally, but we’re still rational when building campaigns.  We have an enriching conversation with Hunter Johnson, the CEO of  Xpedition, a creative agency, about the most relevant creative trends to implement in B2B campaigns from the top to the bottom of the funnel. 

The leadership in marketing agencies with Jordan Ross 

Managers and directors of marketing agencies must focus efforts on team management by developing a great culture and keeping the team motivated. Jordan Ross, Founder & CEO of 8 Figure Agency provides critical factors and tips to build an exceptional team.