According to Forbes, when people think about a good culture, they think about: management style (39%), employee experience (30%) and company reputation (18%), which are most impacted by: business owners (45%), business executives (23%) and the employees (21%). 

How can businesses develop a good culture

To create an influential culture, companies must consider people (according to Forbes, it takes 43% of importance), business results (25%) and teamwork (22%). Consequently, it will be more likely that managers and employees will share the goals and will engage more with the customers. They will also work more productively, and it will be generated an optimal work environment.

#Step 1: Recruit properly

Managers have to create a good culture by hiring the right people. It all starts there. It’s more challenging to change that employees that don’t fit with your culture.

To determine if a candidate is aligned with the culture, you can schedule personal interviews, ask for feedback, look at their interaction with staff, read their social media conversations and maybe take a personality test. 

#Step 2: Consider what is most important to employees

Forbes confirms that 44% of workers are motivated by having trust in their leaders. Also, 21% of them show the importance of transparency about crucial matters impacting the company, and 21% also believe that keeps them motivated by having more control in their daily decision-making.

On the other hand, employees prefer to enjoy their work environment (91%), being mentored (90%), having exclusive opportunities (83%), receiving training (80%) and flexible work hours (66%).

#Step 3: Overcome obstacles

The main barriers that companies find are ensuring workers apply the culture daily (43%), maximise culture and profits at the same time (34%) and trying to satisfy everybody (18%).

Leadership skills that great managers must consider

#1 Leadership skill: Listen to understand

Accepting your workers’ opinions is crucial, as they want to feel that they’ve listened and that their point of view is relevant. Also, you can learn something that you didn’t consider before.

#2 Leadership skill: Have emotional intelligence

Managers must have emotional intelligence. They will have to face many situations (both good and not so good), so they have to be mentally prepared. Emotional intelligence also considers communication style (verbal and non-verbal), coaching ability, and other aspects.

#3 Leadership skill: Think strategically

According to Harvard Business Review, companies nowadays have to change quickly. Consequently, having strategic thinking is critical. But, on the other hand, the report confirmed that strategic thinking was 10x more important than other behaviours.

#4 Leadership skill: Create trust

It’s essential that workers trust you. Businesses tend to not focus efforts on building trust. Consequently, this causes miscommunications on the team and it impact to the results.

#5 Leadership skill: Invest in yourself

You must always work on yourself. For example, you can always learn new things that can help your business.