Glossary B2B
DSP (Demand Site Platform)
A Demand-Side Platform (DSP) is an automated advertising technology that enables advertisers to purchase digital ad inventory in real time. It allows marketers to bid on ad placements across multiple websites, apps, and platforms through programmatic advertising, optimizing campaigns based on audience data, targeting, and budget.
DSPs connect advertisers with Ad Exchanges and Supply-Side Platforms (SSPs), which aggregate available ad inventory from publishers. Through real-time bidding (RTB), advertisers can bid on impressions in milliseconds, ensuring their ads are shown to the most relevant audiences.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
