Glossary B2B
Look-Alike Audiences
Look-alike audiences are AI-generated audience segments that resemble a brand’s existing customers, leads, or engaged users. They are built using behavioral, demographic, and interest-based data to expand reach and attract new prospects with a high likelihood of conversion.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
