Glossary B2B
Remarketing
A digital marketing strategy focused on re-engaging users who have previously interacted with a brand, product, or service but have not completed a desired action, such as making a purchase or submitting an enquiry. It involves serving targeted ads to these past visitors across various platforms, reminding them of their initial interest and encouraging them to return and convert.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
