Glossary B2B
SEM (Search Engine Marketing)
A digital marketing strategy focused on increasing a website’s visibility on search engine results pages through paid advertising. SEM involves purchasing targeted ad placements on platforms such as Google or Bing, where advertisers bid on specific keywords related to their products or services. When users search for these keywords, relevant ads appear prominently above or beside organic search results, driving highly targeted traffic to the advertiser’s website.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
