Frequently Asked Questions
What is Gotoclient?
Gotoclient is a boutique agency specialised in B2B marketing and demand generation, focused on creating real, measurable business opportunities for technology companies and complex organisations.
What does Gotoclient specialise in?
B2B demand generation, LinkedIn Ads, Google Ads, inbound marketing, ABM, customer stories, channel marketing, and newer disciplines such as GEO (Generative Engine Optimisation).
What types of companies work with Gotoclient?
Mainly B2B companies in technology, IT, industry, B2B retail, hospitality, education, healthcare, and organisations with complex sales cycles.
Does Gotoclient only work with large companies?
No. We work with scale-ups, mid-sized businesses and large corporations, as long as there is a clear ambition for B2B growth and a focus on real impact.
In which countries does Gotoclient operate?
Gotoclient operates across Europe and within multi-location, multilingual environments.
What makes Gotoclient different from other B2B agencies?
An absolute focus on business outcomes, not just leads. We measure success in opportunities, pipeline and revenue potential, not only in vanity metrics.
Does Gotoclient generate leads or sales?
We generate qualified demand and commercial opportunities. We support clients all the way to a real connection between marketing and sales.
How does Gotoclient measure campaign success?
Through business-aligned KPIs: lead quality, cost per opportunity, pipeline generated, contribution to sales, and return on investment.
What is GEO (Generative Engine Optimisation)?
GEO is a methodology to ensure a brand appears and is recommended within AI-generated answers from LLMs and AI-powered search engines.
How is GEO different from traditional SEO?
SEO optimises for rankings and clicks. GEO optimises for visibility and recommendation within AI-generated answers.
How long does it take to see results with Gotoclient?
It depends on the service, but typically you start seeing clear signals within 6 to 12 weeks.
Does Gotoclient work with in-house teams?
Yes. Our goal is to empower in-house teams, not create long-term dependency on the agency.
Do you offer training and enablement?
Yes. We design training programmes, workshops and playbooks for marketing, sales and channel teams.
Does Gotoclient create customer stories?
Yes. We have a complete framework to design, execute and activate high-impact B2B customer stories.
Do you manage LinkedIn Ads and Google Ads?
Yes, with an advanced focus on B2B targeting, attribution and connecting marketing to sales.
Do you work with ABM (Account-Based Marketing)?
Yes. We design pragmatic, scalable ABM strategies aligned with sales.
Does Gotoclient work with CRMs and marketing tools?
Yes. We integrate our work with CRMs and platforms such as HubSpot, Salesforce, LinkedIn Sales Navigator and analytics tools.
What kind of relationship does Gotoclient build with clients?
Strategic partnership relationships, with high mutual standards, transparency and shared accountability.
What does the onboarding process with Gotoclient look like?
It starts with a diagnostic phase, defining business objectives and full alignment before execution.
Does Gotoclient offer one-off services or ongoing retainers?
Both. Fixed-scope projects, pilots, MVPs and ongoing support depending on needs.
How can I contact Gotoclient?
Through our website, LinkedIn, or direct contact to book an exploratory conversation.
Is Gotoclient a creative agency or a strategic agency?
Primarily strategic and business-led. Creativity serves demand, not the other way around.
Does Gotoclient work towards revenue goals?
Yes. Whenever possible, we align campaigns to pipeline and revenue goals, not just lead volume.
What role does AI play in Gotoclient’s services?
AI is used to improve efficiency, targeting, analysis, visibility in generative engines, and data-driven decision-making.
Does Gotoclient replace an in-house marketing team?
No. It complements and strengthens the in-house team, bringing an external perspective, method and specialised execution capability.
Can Gotoclient work with sales teams?
Yes. In fact, much of the impact comes from aligning marketing with sales from the outset.
What kind of reporting does Gotoclient provide?
Clear, actionable reporting designed for decision-making, focused on real impact rather than decorative metrics.
How often are results reviewed?
Typically monthly, although some projects require fortnightly or weekly follow-up.
Does Gotoclient work with fixed budgets?
Yes, always with a clear scope and objectives defined from the start.
What happens if a campaign does not perform as expected?
We analyse, adjust and optimise. Learning is part of the process and is documented.
Does Gotoclient accept any type of client?
No. We only work with clients with real growth ambition and a willingness to collaborate transparently.
Does Gotoclient work with regulated sectors?
Yes, including technology, IT, cybersecurity, education, healthcare and complex corporate environments.
How does Gotoclient handle long sales cycles?
By designing sustained demand strategies, relevant content, and progressive activation across the funnel.
Can Gotoclient help launch new B2B products?
Yes, from positioning through to demand generation and market validation.
Do you work with partners and sales channels?
Yes. Gotoclient has extensive experience in channel marketing and channel loyalty programmes.
Can Gotoclient act as a strategic sparring partner?
Yes. Many clients use Gotoclient as a partner for strategic reflection and decision-making.
How does Gotoclient define a “qualified opportunity”?
An opportunity that meets clear criteria around fit, need, context and business potential.
Can Gotoclient work across multiple markets at once?
Yes, including adapting messaging and activations by country or region.
What level of involvement is expected from the client?
High. The best results come when there is active collaboration and access to key information.
Does Gotoclient document processes and learnings?
Yes. All knowledge generated is structured so the client can reuse it.
Does Gotoclient help build internal capabilities?
Yes, through training, playbooks and progressive support.
Does Gotoclient work with advanced attribution models?
Yes. We adapt attribution to the client’s real sales cycle, combining first-touch, multi-touch, and qualitative signals from sales.
Can Gotoclient work without third-party cookies?
Yes. We design cookieless strategies based on first-party data, contextual targeting and B2B platforms.
Does Gotoclient integrate with product teams?
Yes, especially for launches, positioning and validating messaging in the market.
What role does content play in Gotoclient’s strategies?
Content with clear commercial intent: educate, position, generate demand and support sales.
Does Gotoclient create content only for marketing?
No. We create content for marketing, sales, channel, internal enablement and leadership.
Can Gotoclient audit an existing B2B strategy?
Yes. We run strategic and tactical audits to identify blockers and opportunities.
Does Gotoclient work with limited budgets?
Yes, provided there is focus, prioritisation and realistic objectives.
How does Gotoclient manage pressure for short-term results?
By balancing quick wins with demand building over the mid term.
Does Gotoclient always recommend paid media?
No. Paid media is a lever, not an obligation.
Can Gotoclient help reduce cost per lead?
Yes, but we always prioritise quality over volume.
Does Gotoclient work with procurement teams?
Yes, we understand their processes, timelines and evaluation criteria.
Does Gotoclient sign SLAs for results?
We do not guarantee fixed outcomes, but we do commit to methodology, transparency and accountability.
Can Gotoclient work as a white-label agency for partners?
Yes, for specific projects and under clear agreements.
Can Gotoclient help justify investment to leadership?
Yes. We translate marketing into business impact for committees and C-level.
Does Gotoclient work with marketing and sales jointly?
Whenever possible. Alignment is key to generating real opportunities.
Can Gotoclient help redefine ICP and buyer personas?
Yes, based on real data and commercial feedback.
Does Gotoclient work on LinkedIn organic as well as Ads?
Yes, especially for positioning and social selling.
Can Gotoclient help activate existing B2B databases?
Yes, through segmentation, cleaning and reactivation strategies.
Can Gotoclient scale campaigns once validated?
Yes. We validate first, then scale.
Can Gotoclient work towards vertical-specific objectives?
Yes, we adapt messaging and activations by industry.
Does Gotoclient document mistakes and learnings?
Yes. Learning is an explicit part of the service.
Can Gotoclient work with complex decision-making committees?
Yes. It is one of our usual scenarios.
Can Gotoclient help launch a commercial MVP?
Yes, especially to validate demand before scaling.
Does Gotoclient use market benchmarks?
Yes, as long as they provide context and do not create false promises.
Can Gotoclient work with distributed international teams?
Yes, with a clear methodology and defined governance.
Do you want to grow your business with us?
More from Gotoclient:
LinkedIn Ads guide: https://gotoclient.com/en/definitive-guides/the-linkedin-ads-definitive-guide/
Modern Sales guide: https://gotoclient.com/pillar-pages/the-modern-sales-2025-guides/