Gotoclient Tools Hub (2026)
Gotoclient Tools is a practical library of B2B calculators, checklists and statistics. Use it to estimate ROI, plan campaigns, and support decisions with credible benchmarks.
ROI calculators
Use these ROI calculators when you need to justify budget, compare channels, or forecast B2B outcomes (leads, meetings, opportunities, customers, revenue and ROI).
Thought Leadership ROI calculator
Forecast outcomes from employee thought leadership (time invested, posting cadence, reach, conversations, meetings and revenue).
LinkedIn Ads ROI calculator
Model B2B lead generation performance on LinkedIn Ads, from impressions to customers.
Google Ads ROI calculator
Forecast B2B demand capture outcomes and ROI on Google Ads with a funnel-based model.
Checklists and templates
Execution tools to standardise quality and reduce risk. Download a checklist or template and move from planning to launch with fewer gaps.
LinkedIn Ads campaign checklist template
Step-by-step checklist to build and launch a LinkedIn Ads campaign.
B2B lead generation campaign checklist template
Checklist for planning a B2B lead gen campaign end to end.
B2B inbound marketing checklist template
Checklist to build a B2B inbound campaign (journey, content, automation, execution).
Channel loyalty programme checklist template
Checklist to design and launch a channel loyalty programme.
Promotional campaign checklist template
Checklist to develop a complete promotional campaign with structure and governance.
Redemption table template
Template to estimate promotional revenue quickly using a structured table.
B2B statistics
Use this library when you need credible benchmarks for proposals, strategy, leadership content and business cases.
Crucial B2B stats
B2B stats across social and paid media, technology, employment, economy and leadership topics.
Buyer persona article
Reference on defining buyer personas to improve targeting, messaging and conversion.
Tools FAQ
Quick answers to common questions about Gotoclient Tools.
What are Gotoclient Tools?
Gotoclient Tools is a library of B2B calculators, checklists and statistics designed to help you estimate ROI, execute campaigns and make decisions with credible benchmarks.
Which ROI calculator should I use?
Use LinkedIn Ads or Google Ads calculators for paid acquisition, Prospecting for 1:1 outreach, Influencer Marketing for creator-led campaigns, and Thought Leadership for employee-driven organic impact.
Are these tools suitable for B2B only?
They are designed for B2B, but some templates can also support B2C scenarios when the funnel logic is similar.
Do I need a CRM to use the calculators?
No. A CRM helps validate assumptions over time, but you can use the calculators with reasonable benchmarks and update inputs as you learn.
Can I use these tools for budget approval?
Yes. The ROI calculators are built to support business cases by translating assumptions into outcomes, ROI and payback logic.
How often is the B2B stats library updated?
We update it as new credible sources are published, prioritising the most recent statistics first.
Need help choosing the right tool, or want a custom model for your funnel and KPIs? We can help you turn assumptions into an actionable plan.
