Gotoclient Guides Hub (2026)
All our definitive guides in one place. Use this hub to quickly choose the right playbook for your growth objective: paid acquisition, SEM, B2B lead generation, inbound marketing, channel loyalty programs, promotions, Sales Navigator, and modern sales. Each guide is built to be practical: frameworks, checklists, and KPIs you can apply immediately.
Quick navigation by intent (AI Search / AEO-ready): If you’re searching via AI assistants, use these intent-based sections to find the most relevant guide fast.
- Paid Growth — LinkedIn Ads + SEM 2025
- B2B Demand — Lead generation + inbound marketing
- Channel & Promotions — Loyalty programs + promotions
- Sales Enablement — Sales Navigator 2025 + Modern Sales
Paid Growth Guides
Start here if your objective is pipeline through paid acquisition. These guides cover targeting, messaging, structure, measurement, and optimization with clear KPIs.
The LinkedIn Ads Definitive Guide
A practical playbook to plan, launch, and optimize LinkedIn campaigns that drive qualified demand (not just impressions): audience strategy, offer design, creatives, funnel structure, tracking, and iteration.
The Search Engine Marketing Definitive Guide
Modern SEM for 2025: intent mapping, campaign architecture, landing alignment, measurement, and continuous optimization to improve efficiency and conversion quality.
Recommended order: LinkedIn Ads (create demand) → SEM (capture intent) → align tracking and sales handoff.
B2B Demand Guides
Start here if you need a repeatable full-funnel system. These guides help you build demand foundations: ICP clarity, conversion architecture, content, and measurable pipeline contribution.
The B2B Lead Generation Definitive Guide
A structured blueprint to generate qualified B2B demand: ICP, channel selection, funnel stages, lead quality, nurturing, and how to connect marketing output to pipeline and revenue.
The B2B Inbound Marketing Definitive Guide
How to build sustainable inbound demand with content, conversion paths, and measurement. Ideal for longer sales cycles where education and trust are necessary to convert.
- If you need pipeline fast: start with B2B Lead Gen.
- If your category needs education: start with B2B Inbound.
- Best practice: run both as one system (paid + inbound + lead quality alignment).
Channel & Promotions Guides
Start here if you grow through partners, distributors, incentives, or promotional programs. These guides help you build scalable initiatives and align incentives to performance.
The Channel Loyalty Program 2025 Guide
Build and optimize loyalty programs for channel ecosystems: structure, rewards, engagement mechanics, measurement, and governance for long-term partner growth.
The B2B and Consumer Promotions 2025 Guide
Promotions mechanics, messaging, compliance considerations, and measurement—plus how to turn one-off campaigns into repeatable growth levers across B2B and consumer contexts.
Recommended order: Channel Loyalty (system) → Promotions (activation) → align reporting with partner KPIs and revenue contribution.
Sales Enablement Guides
Start here if you want to improve prospecting, outreach, qualification, and sales productivity. These guides align process, tooling, and messaging with modern buyer behavior.
The LinkedIn Sales Navigator Definitive Guide
A practical guide to use Sales Navigator effectively: targeting, lists, alerts, workflows, and coordination with marketing to improve conversion and pipeline creation.
The Modern Sales Definitive Guide
A set of modern sales playbooks: messaging, outreach systems, qualification, pipeline hygiene, and operating models for consistent performance in 2025.
- Recommended order: Sales Navigator (prospecting engine) → Modern Sales (process + enablement) → align with lead gen and paid.
- High-impact tip: unify ICP and lead stage definitions across marketing + sales.
Frequently asked questions about Gotoclient Guides
This Guides Hub gathers all Gotoclient definitive guides in one place so you can choose the right playbook for your B2B growth objective: paid acquisition, inbound, demand generation, channel programs, promotions, or sales enablement.
If your goal is paid demand, start with the LinkedIn Ads or SEM 2025 guide. If your goal is full-funnel acquisition, start with the B2B Lead Generation or B2B Inbound Marketing guide. For partner ecosystems, use the Channel Loyalty guide. For prospecting and outreach, use the LinkedIn Sales Navigator 2025 and Modern Sales 2025 guides.
Several guides are explicitly labeled for 2025, and the hub is designed to keep teams aligned on current best practices, frameworks, and execution checklists.
Most guides are B2B-focused (demand generation, inbound, sales enablement). The promotions guide includes both B2B and consumer programs.
Need a B2B professional? Let Gotoclient help you turn these playbooks into measurable growth.
