LinkedIn ‘Unleashed’. The true power for B2B
LinkedIn Ads, the best platform for B2B marketers. Today we want to share with you some of the key metrics that reinforce its power.
Read moreA perfect B2B marketing offer
There are some key aspects of a B2B marketing strategy that are usually left behind. It is time to talk about an important one: the offer.
Read moreWhat is a B2B conversion funnel and what to expect from its stages?
The conversion funnel is one of those terms that we hear over and over from B2B marketers. But what is it exactly? In this article we go through all the steps for a better understanding.
Read moreWhat to have in mind to define the budget for my B2B campaign?
One of the biggest challenges when thinking about a B2B marketing campaign is the definition of the budget. How much should I spend? How should I calculate it? There are many ways of deciding this, but here we will list some tips and good practices to have in mind when this moment comes.
Read more5 platforms for B2B demand generation campaigns
Which platforms should I choose to post content on? And to implement a lead generation campaign? What about brand awareness campaigns?
Read moreArleigh Vasconcellos: “Good Strategists are people who really understand problems and say: here is how I’m going to help you.”
In a new episode of Gotoclient’s podcast, we talked about strategy and communication for B2B companies with Arleigh Vasconcellos, Managing Director of The Agency, a Canadian award-winning B2B communications agency.
Read more8 key metrics to measure the success of your B2B lead generation campaign
What metrics do I need to look at to measure the success of my B2B campaign? Or how can I know if my B2B campaign is successful? Discover more here.
Read moreCustomer Journey: what is it, why is it important and how to build a map
According to LinkedIn, 90% of companies that use a customer journey map say it has a positive impact on their business; the most common is increased customer satisfaction.
Read moreHow to build your buyer persona in four steps
One of the basic steps when creating a B2B marketing strategy is to define your buyer persona.
Read more4 steps to define the audience in a B2B demand generation campaign
The first step is always to identify your audience: you can map pain points, define an offer, a message, and finally set up your campaign.
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