LinkedIn is still the best platform for B2B campaigns in 2022
Since its creation in 2002, LinkedIn has not stopped growing at any time. Currently, it has more than 800 million active users worldwide, of which the majority are in the United States (174M+) and Europe (163M+). Of the total, it is estimated that around 16% are active daily and 48% monthly. On the other hand, more than 57 million companies have their business page.
Although it is still far from being the social network with the largest number of users, the difference with LinkedIn lies in its audience. It is the largest network of professionals that there has ever been, and this generates a completely unknown business opportunity in the history of the media: the possibility of targeting decision makers within specific companies or industries.
LinkedIn is, in fact, the best platform for lead generation (80% of all leads generated on social media come from LinkedIn). On LinkedIn, 4 out of 5 users make business decisions, and 92% of B2B marketers use this platform more than any other. More than 60 million users are senior influencers.
Every week, more than 49 million people go to LinkedIn to look for a job. Of these, 6 people are hired every minute that passes. But that is only a small part of what happens on the platform, since it has 15 times more content impressions than job offers.
LinkedIn is the most trusted social network.
A must for any B2B campaign
If you’re launching a B2B marketing campaign, you should definitely consider using LinkedIn. It is not only a social network that does not stop growing, but its advertising platform has a segmentation capacity without equivalent in the current market. By industry, by company, by the number of employees, by seniority… There are many filters and very good results.
The most trusted social network
Another great differential of LinkedIn is the trust that users have in the platform. Many social networks have struggled in the past, but LinkedIn remains the most trusted social network by consumers. This is a unique opportunity for those looking to generate engagement within the platform. Are you already thinking about how to take advantage of it?
The Fortune 500 most used platform
LinkedIn users are not only of a higher seniority, they are not only decision makers, they not only relate more and better with the platform but also belong to the most important companies in the world. LinkedIn is the most used social network among members of Fortune 500 companies, which makes it even more attractive to activate B2B campaigns and search for quality leads.