Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

4 steps to define the audience in a B2B demand generation campaign

4 steps to define the audience in a B2B demand generation campaign

The first step is always to identify your audience: you can map pain points, define an offer, a message, and finally set up your campaign.

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Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

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LinkedIn, the best platform for B2B campaigns in 2022

LinkedIn, the best platform for B2B campaigns in 2022

LinkedIn is still the best platform for B2B campaigns in 2022 since its creation in 2002 from all over the world.

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The leading B2B marketing trends CMOs must consider

The leading B2B marketing trends CMOs must consider

The leading B2B marketing trends CMOs must consider For every business, it’s essential to keep updated about the latest B2B marketing trends to boost their strategies. We will show you the most relevant ones! The latest B2B marketing trends 1.- Account-Based Marketing (ABM) Personalisation is becoming increasingly popular when developing marketing strategies. That’s why account-based […]

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How to choose the right B2B visuals on LinkedIn

How to choose the right B2B visuals on LinkedIn

How to choose the right B2B visuals on LinkedIn When users are impacted by new ads or content on LinkedIn, the first thing that they watch it’s usually the image. That’s why it’s crucial to choose the right B2B visuals. In this post, we explain some tips & tricks. On LinkedIn, adding the right images […]

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How to use B2B emotions for marketing strategies

How to use B2B emotions for marketing strategies

How to use B2B emotions for marketing strategies B2B Emotions are taking an increasingly essential role in marketing. According to B2B Institute, B2B strategies that appeal to emotions are 7x more effective than rational messaging. The important thing that you must think about is how your marketing strategy will interact with users’ emotions. The B2B emotions you […]

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Key criteria to adopt Marketing Automation in B2B businesses

Key criteria to adopt Marketing Automation in B2B businesses

Key criteria to adopt Marketing Automation in B2B businesses Marketing Automation helps companies with monotonous marketing activities. Consequently, the marketing department can save time with repetitive tasks. However, B2B businesses must keep in mind some criteria. Companies are increasingly adopting Marketing Automation software in the business. First, however, it’s essential to know why B2B businesses […]

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The most optimal ways that brands are talking about sustainability

The most optimal ways that brands are talking about sustainability

The most optimal ways that brands are talking about sustainability Google confirms a concern about sustainability. That’s why it’s important that brands know how to talk about it. In this post, we show you the most optimal ways that brands are talking about sustainability. Companies are beginning to build a story about climate change. Below, […]

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