Gotoclient's blog is dedicated to inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

Why should you use B2B stats to improve your overall performance?

Why should you use B2B stats to improve your overall performance?

Why should you use B2B stats to improve your overall performance? Introduction In the rapidly evolving landscape of business-to-business (B2B) interactions, the role of data-driven decision-making has become paramount. In this era of digital transformation and information abundance, relying on assumptions and guesswork is no longer a viable strategy. This article delves into the profound […]

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Revealing the Power of LinkedIn Lead Gen Forms 

Revealing the Power of LinkedIn Lead Gen Forms 

Revealing the Power of LinkedIn Lead Gen Forms  Generating high-quality leads is the lifeblood of any successful business. With millions of professionals actively engaging on LinkedIn, harnessing the power of this platform’s Lead Gen Forms can significantly enhance your lead generation efforts.   Explore how to leverage LinkedIn Lead Gen Forms effectively and maximise results:  Seamless […]

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Unlocking Success with Account-Based Marketing (ABM) 

Unlocking Success with Account-Based Marketing (ABM) 

Unlocking Success with Account-Based Marketing (ABM)  In the midst of a saturated market, where resources are limited and buyers are conscious of their budgets, marketers need to adopt strategies that are data-informed and consistently deliver tangible business results. One such strategy that stands out is Account-Based Marketing (ABM). When executed effectively, ABM empowers marketers to […]

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The Art of Authentic B2B Marketing: Building Trust and Likeability 

The Art of Authentic B2B Marketing: Building Trust and Likeability 

The Art of Authentic B2B Marketing: Building Trust and Likeability  Authenticity is a buzzword in marketing, but it’s not always easy to achieve. In the B2B world, where trust and likeability are crucial, marketers must strike a delicate balance between boldness and subtlety. As artificial intelligence tools become more prevalent, human authenticity will be an […]

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The New Spanish Startup Law and Its Implications for B2B Marketing.

The New Spanish Startup Law and Its Implications for B2B Marketing.

The New Spanish Startup Law and Its Implications for B2B Marketing. In the fall of 2022, the Spanish central government introduced a parliamentary legislative initiative to bolster the startup ecosystem in Spain. The initiative’s primary goals are to promote tech-based and innovative companies and foster entrepreneurship in the country. Following extensive parliamentary and political debates, […]

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Unleashing the Power of Top Sales Leaders: What Sets Them Apart 

Unleashing the Power of Top Sales Leaders: What Sets Them Apart 

Unleashing the Power of Top Sales Leaders: What Sets Them Apart  Selecting the right individual to lead the sales function is crucial, as the impact of top sales leaders is truly transformative. But what exactly do these exceptional sales leaders do better? According to a LSA research, these are the key differentiators that set them […]

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Most Relevant Statistics that Everyone Involved with B2B Should Know About.

Most Relevant Statistics that Everyone Involved with B2B Should Know About.

[Data] Most Relevant Statistics that Everyone Involved with B2B Should Know About. The following statistics are significantly relevant and may affect you and your business. Read about them! All the statistics below are from reliable sources (Harvard Business Review, Gartner, McKinsey, …) and are divided into four groups (behaviours, buyer journey, strategies, social media) depending […]

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Mastering the Art of Reaching Out: Tips and Strategies. 

Mastering the Art of Reaching Out: Tips and Strategies. 

Mastering the Art of Reaching Out: Tips and Strategies.  InMail is a messaging feature on LinkedIn Sales Navigator that enables users to reach out to prospects who are not connected with them. InMails can represent either an opportunity or nothing, depending on whether the prospect responds to them. To increase the likelihood of InMail acceptance, […]

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