Strategy #1: AI Writing Assistants

AI writing assistants combine databases and patterns that make guesses on the content. It enables to development of more high-quality content at a lower price. However, it can lead to the loss of the author voice.

Strategy #2: Video marketing as a key digital marketing strategy

Users tend to prefer seeing a video rather than text or images. It provides the opportunity to live a more engaging experience and explain a story to your audience.

Strategy #3: Audio content

As we mentioned before, texts are increasingly less consumed. Instead, people are moving to audio and video. This will be a crucial digital marketing strategy and it can be seen in blog posts, becoming podcasts. So, the audio content is increasingly taking an important role.

Strategy #4: SEO

SEO allows boosting companies revenue by creating high-value links. Consequently, it can drive more qualified organic users. So, it’s crucial focusing efforts on this strategy during the following year.

Strategy #5: First-party data

According to Google, first-party data can generate 1.5x more revenue. Moreover, digital marketing and customer behaviour are constantly changing. So, it’s essential to invest in the appropriate measurement tools.

Conclusions

Companies must be aware of the latest digital marketing strategies to stand out from the competition. And, as we previously saw, audio, video and new technology will be essential in 2022.