Glossary B2B
Advertising Inventory
Advertising inventory refers to the total amount of ad space available for purchase on a website, app, or advertising network within a given timeframe. It represents the total number of ad placements that a publisher can sell to advertisers, either directly or through programmatic ad exchanges.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
