Glossary B2B
Advertising Mix
The advertising mix is the strategic combination of various advertising channels, formats, and tactics used to deliver a cohesive and effective campaign. It includes both online and offline media chosen to maximise reach, engagement, and impact across different audience segments.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
