Glossary B2B
Audience Expansion
Audience expansion is a marketing technique used to increase reach by targeting new potential customers who share similar characteristics with an existing audience. It leverages data-driven insights, lookalike modeling, and advanced targeting to identify and engage people likely to be interested in a brand’s products or services.
This strategy is commonly used in digital advertising, social media marketing, and programmatic campaigns to scale audience size while maintaining relevance. Platforms like Google Ads, Meta (Facebook & Instagram), and LinkedIn offer built-in audience expansion tools that analyze existing user behaviors and identify similar prospects.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
