What’s the difference between B2B lead generation and demand generation?

Lead generation focuses on capturing qualified contacts for sales. Demand generation builds long-term interest. Our strategies often combine both to maximise ROI.

How do you qualify B2B leads?

We segment leads by job title, company size, industry, and decision-making role. Leads are prequalified through forms, content engagement, and behavioural tracking.

What channels do you use for B2B lead generation?

We use LinkedIn Ads, Google Ads, email marketing, landing pages, and gated content. Channel mix depends on your ideal customer profile and budget.

Can you generate leads in international markets?

Yes. We’ve run successful campaigns across Europe, LATAM and the U.S., always adapting language, targeting and value propositions per region.

How long does it take to start seeing leads?

Typically 2–4 weeks depending on the channel and offer. Optimisation continues throughout to improve cost per lead and lead quality.

What is a B2B marketing glossary?

It’s a curated list of terms, acronyms and concepts used in B2B marketing — especially useful for decision-makers, marketers and sales professionals.

Why should I use a glossary like this?

To understand complex or technical language used in B2B campaigns, briefs or strategies — and align better with agencies or internal teams.

Who is this glossary intended for?

Marketing managers, sales leaders, business owners and even agencies who need clarity when working on B2B campaigns or proposals.

Do you update this glossary regularly?

Yes. We review and update the glossary as new trends, tools and strategies emerge in the B2B marketing ecosystem.

Can Gotoclient help train our team on these topics?

Absolutely. We offer in-house training and tailored consultancy on B2B marketing, lead generation, LinkedIn Ads, and more.

Glossary B2B

B2B Lead Generation Directories

B2B lead generation directories are specialized online platforms that connect service providers with businesses looking for their solutions. These directories help companies generate qualified leads by listing their services, showcasing client reviews, and enabling potential buyers to compare options before making a decision.

Unlike general business directories, B2B lead generation directories focus on fostering business-to-business connections. They are commonly used by industries such as technology, consulting, marketing, SaaS, and manufacturing to attract potential clients and partners.

Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.

Need a B2B professional? Let Gotoclient help you drive real business growth!

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Glossary B2B

B2B Lead Generation Directories

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