Glossary B2B
Brand Equity
Brand equity refers to the perceived value of a brand based on factors such as brand recognition, reputation, customer loyalty, and associations. It represents the intangible asset that differentiates a company from competitors and influences consumer purchasing decisions.
A brand with strong equity enjoys higher customer trust, premium pricing power, and increased market share. Companies with high brand equity, such as Apple, Google, or Nike, can command customer preference even when alternatives exist at lower prices.
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
