Glossary B2B
Cost Per Thousand Impressions (CPM)
Cost per Thousand Impressions (CPM) is a digital advertising metric that calculates the cost an advertiser pays for every 1,000 impressions (or ad views) in a campaign. It is commonly used in display advertising, social media ads, video marketing, and programmatic advertising to measure brand awareness and reach.
The formula for CPM is:
CPM = (Total Ad Spend ÷ Total Impressions) × 1,000
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