Glossary B2B
Cost Per View (CPV)
Cost per View (CPV) is a digital advertising metric that calculates the cost an advertiser pays each time a user views a video ad. It is commonly used in YouTube Ads, social media video campaigns, and programmatic video advertising, where advertisers pay only when a viewer engages with the video.
The formula for CPV is:
CPV = Total Ad Spend ÷ Total Views
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