Glossary B2B
Data-Driven Marketing
Data-driven marketing is a strategy that relies on data collection, analysis, and insights to optimize marketing efforts, improve targeting, and enhance customer engagement. Instead of relying on assumptions, marketers use real-time data to make informed decisions that increase efficiency and return on investment (ROI).
Welcome to the most comprehensive and detailed B2B glossary on the internet, created by Gotoclient, a leading B2B marketing agency with over 15 years of experience working with top technology vendors across Europe. Our expertise in B2B demand generation, account-based marketing, and sales strategies allows us to provide the most accurate and insightful definitions of key industry terms.
